Control is a stupid thing. To sit
across a screen thinking you have control over anything or everything is silly. I may not call myself a self professed control freak, but I very
well know I tread a thin line towards Monica Gellar levels of insanity at times. Thankfully if with nothing else but with work, reason why we try to take our time before bringing any concept to life or creating content for the posts that go up. We try to put in a lot of thought before we finalize what finally goes up.
With the birth of Breviloquent, what it started as and what
is has become over time does not make me very happy. Having an online and an offline image is something one cannot do much about but what you can do instead, no matter what the time of day or situation is to always find a way to learn, to do things better and to evaluate and with that realization I
have plans to change a lot. From the creative freedom to the brands I “work”
with to the way I put things to be able to create, inspire and produce. I say
work and not endorse because Breviloquent lends its creative abilities with
each collaboration we engage in. There will always be something common between
Breviloquent and the aesthetics and story of the brand/label we work
with and this is the sole reason we aim to produce quality over quantity.
The one trend that has been making its way back that I
am personally very close to, is the 6 yards of sheer Indian-ness. Sporting a
Saree on the finale of #AIFW16 India Modern, I was happy to take forward this trend that is is making its come back in various avatars. If there’s one look I wouldn’t cringe but happily carry for the rest of the months of the year, it has to be a saree look, worn in a not-so-usual way.
The newest for me has been this ethereal ready to wear denim
saree with sheer delicate net detailing and drapes. Sarees are still one of the most elegant form of drapes that have existed. Shot in Belgachia that was a long drive from where I was in Calcutta, we shot in a dilapidated factory place and it was nothing less than an adventure for the team.
Breviloquent has received a lot appreciation in terms of features and opportunities in this month and I am grateful to each one of you for your support and for reading more than just seeing.
Last week making my way through the huge cartons stacked one upon the other in the store from all the house shifting, I came across my childhood. Hardly do I remember anything back from the day apart from my scribbling on the last few pages of every new notebook and my rack of books. Having a childhood where reading and writing was the main exercise in the family, I loved noting down every little detail about every special day. When I couldn't put it down into words, I would draw and draw until it made sense. From stick figures to doodles to creating new words, it was all a major part of my early days when my Father would teach me big words and I would write them down to remember them.
“If I had a world of my own, everything would be nonsense. Nothing would be what it is because everything would be what it isn’t. And contrary-wise; what it is it wouldn’t be, and what it wouldn’t be, it would. You see?”
Remember Alice's Adventure in the Wonderland and Through the Looking-Glass? Charlie and the Chocolate Factory? These whimsical tales were a part of my life while growing up. I would wonder how it would be like to grow up and become Alice.
When I came across Hathi which is born of three great loves – doodling, clothes and elephants, my childhood came rushing back to me.
Bella the Bee and Lilly the Dragonfly, are the two protagonists of the 'Keeda collection' by Hathi By Anjani Prakash. Treading the same path as me, there was a lot that the two of us shared. From being comfortable in a monotonous life to leaving it all to give art a full time shot. Creating a collection that comes with stories, Hathi makes sure you take their stories and create your own.
Deliberately simple designs with playful cuts and silhouettes with hand drawn sketches of the leading star casts of elaborate stories, the styles correspond to the ideas behind complete story that gets told when you wear it.
The Keeda collection inspired by the bee and dragonfly which represent love, family, teamwork, community and transformation, enlightenment and change respectively will bring a bit of whimsy in your wardrobe.