W x India Runway Week

10:37 PM

India Runway Week is Asia’s youngest fashion trade event. Each season of the much-awaited IRW introduce new talent and places young Indian designers firmly on the global fashion stage. 

IRW - 2014 which happened from 19th to 21st september was one such treat to all the celebrated designers as well as the fashion onlookers, from stylists, to models to bloggers.


The first day that marked the beginning of the fashion fiasco had W for Women opening the second show with the launch of their Festive Collection 2014.




mirrors the new age Indian woman

The Festive collection that W launched at IRW 14 is by far the best they have displayed. The colors, the fabrics, the prints, styles, drapes everything is absolutely classy and wearable off the ramp. Though you might expect the collection to be too jazzy and vibrant, but the colors are a mix of vibrant yet sober. They have incorporated all the colors one might relate to festivals and festivities, yet the collection holds onto grace, elegance and smoothness.



 








W has redefined the traditional Indian outfit to something that a woman can wear and look simple yet stylish. With a view to giving the Indian woman innovation in her day wear and to infuse a dose of excitement in her wardrobe


   





Innovation as a value is embraced and cherished by the brand


WHAT I WORE:

The little W kiosk had for us a sneak peek before the show started. I was too enthralled and almost had my to-buy list ready even before i went for the show.

To the event, I wore from W's New collection, a crisp Black Kurta and Black Bottoms paired up with a Fab India raw silk Duppatta and a pair of delicate Golden Earrings from W.




You can shop the Festive collection October onwards from their store. The collection shall also be available on their website : http://www.wforwoman.com/
Follow W for women on Facebook for updates : https://www.facebook.com/WforWoman

Picture credits : Nupur Chhibber



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