Part II of the Su Misura Story. Part I HERE

Red isn't the color of love.

Its Black.

He asked me what my favorite color was.. and I said it was black.

"Black isn't even a color. Black is lack of any color" he said.  

Black is the color of Love. It lets every color selflessly blend yet always remains the same.. Just like Love. Just like Black.

This gorgeous Black number from Su Misura by Idaa, a USA based label by designer Ritu Kapoor who draws her inspiration from NY City fashion trends. Su Misura is Italian for customized and that is exactly what the designer excels in. Ritu pursued her fashion education from Parsons School of Design, New York and caters to Evening gowns, cocktail dresses and party wears for kids and style conscious women.

Using rich embellishments,elegant materials and a conscious effort at the fittings, Su Misura's garments have a romantic contemporary touch to them. Perfect for a pool party, an evening out or even to let your hair down, this sassy dress sure to have some heads turn. With careful golden detailing on the front, Ritu makes sure the detailing on every garment catches your attention. With clean finishing, an extra effort at providing fine fittings and high quality contemporary evening wears, Su Misura is sure to make you taste fine class and elegance all at once.

On Devyani : Su Misura evening backless dress, Tresmode shoes, Forever 21 midi rings, Su Misura precious stones, Royal Plum Club Masters

 Pictures and creative direction  by Ankit Mathur

Editing and post production by Devyani 

Part I of the Su Misura Story

My inexpressive love for elaborate gowns hasn't gone unnoticed since the last time I donned one for the Runaway Bride 

From the Runaway Bride to maybe being the Bridesmaid, this garment had me enticed. Not a color that you'd usually pick, reason why I fell for it even more when I visited Su Misura's flagship store in Gurgaon, India.

Su Misura by Idaa is a USA based label by designer Ritu Kapoor who draws her inspiration from NY City fashion trends. Su Misura is Italian for customized and that is exactly what the designer excels in. Ritu pursued her fashion education from Parsons School of Design, New York and caters to Evening gowns, cocktail dresses and party wears for kids and style conscious women.

Using rich embellishments,elegant materials and a conscious effort at the fittings, Su Misura's garments have a romantic contemporary touch to them.

Ritu makes sure the detailing on every garment catches your attention. With clean finishing, an extra effort at providing fine fittings and high quality contemporary evening wears, Su Misura is sure to make you taste fine class and elegance all at once.

Su Misura jewelry includes only the finest precious and semi precious stones, gemstones, pearls sourced and custom made by the designer herself.

On Devyani : Su Misura evening gown and precious stones

 Pictures and creative direction  by Ankit Mathur

Editing and post production by Devyani 

Shopping is therapeutic, lets just agree to that! Being a man or a woman wont give you brownie points.

 With most of the online shopping sites going mobile only, the few left are the only source of mid week happiness. The comfort of opening your laptop just anywhere, at any time of the day to browse through the endless brands and products to shop from is what can make your dull day a little better.

I just bought my share of mid week happiness from Jabong while I was waiting for my team to set their cameras and check the lighting for a shoot.

I knew exactly what I wanted and it was exactly that easy to find it on Jabong. Took me close to 5 minutes to complete the picking, adding, paying process for the product. The product reached me in less that 2 complete days even though it was promised to reach me within a week. I have had trouble with Jabong before, but they made sure to make up to me this time. The products from Jabong arrive in a carefully packed box preventing any spilling or breakage in case you order something liquid or breakable. I was happy how my product was exactly how it was displayed on their site with the size chart being absolutely apt.

All in all, a good experience. 

I bought myself a Harpa Black Maxi which I wore here 

Pictures by Ankit Mathur

Wedding Trousseau, Diamond

Of Golds, Diamonds and more.

If you are a magpie of all things Gold and shiny and elegant and classy, then this post is for you. Indians have a knack for all things glittery.  From major occasions, to work, to every day, Gold and Diamonds are certainly our best friends.

With the wedding season approaching, the markets are flooded with options. One fine option that stood out as I went shopping for a family wedding was Sunar - A jewellery brand that believes in establishing a new bench mark for jewels and ornaments. The brand creates visual poetry with pieces that embrace contemporary styles and modern innovations while preserving the traditional designs.

Sunar is known for the versatility in their designs and the intricate and delicate craftsmanship that follows. 

From weddings to work to every day, they have your jewellery needs covered with much class and elegance.

The Wedding Trousseau covers pieces in Gold and Diamond, creating timeless jewellery for the brides, while the Designer Segment has Bracelets, Cocktail Rings, Earrings, Pendants and Bangles that make you stand out in the crowd, with the Polki Treasure being my favorite segment that adds sparkles to your mood.

Visit their website for more : http://www.sunar.co/ while you go through the visual treat below.

Wedding Trousseau, Diamond

Wedding Trousseau, Gold

Wedding Trousseau, Diamond

Wedding Trousseau, Gold

Wedding Trousseau, Gold

Designer Segment, Bracelets

Designer Segment, Earrings

Designer Segment, Earrings

Designer Segment, Rings

Polki Treasure 

Designer Segment, Earrings