Su Misura

6:46 PM

Part I of the Su Misura Story

My inexpressive love for elaborate gowns hasn't gone unnoticed since the last time I donned one for the Runaway Bride 
From the Runaway Bride to maybe being the Bridesmaid, this garment had me enticed. Not a color that you'd usually pick, reason why I fell for it even more when I visited Su Misura's flagship store in Gurgaon, India.

Su Misura by Idaa is a USA based label by designer Ritu Kapoor who draws her inspiration from NY City fashion trends. Su Misura is Italian for customized and that is exactly what the designer excels in. Ritu pursued her fashion education from Parsons School of Design, New York and caters to Evening gowns, cocktail dresses and party wears for kids and style conscious women.
Using rich embellishments,elegant materials and a conscious effort at the fittings, Su Misura's garments have a romantic contemporary touch to them.
Ritu makes sure the detailing on every garment catches your attention. With clean finishing, an extra effort at providing fine fittings and high quality contemporary evening wears, Su Misura is sure to make you taste fine class and elegance all at once.
Su Misura jewelry includes only the finest precious and semi precious stones, gemstones, pearls sourced and custom made by the designer herself.

On Devyani : Su Misura evening gown and precious stones
 Pictures and creative direction  by Ankit Mathur
Editing and post production by Devyani 

You can visit Su Misura at their flagship store :

28,Sapphire Mall,
Behind omaxe mall gurgoan,
Opposite orchid petals,
Sector 49, Gurgoan.
PH : India -844741414111

or order online through their Facebook Page

Follow me on my Facebook PageTwitter and Instagram to know more.

- Devyani

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  1. Go for Glory! Go for Gowns!

    "Behind every good man's smile is a good evening gown." - said no one! :)

    That elegance cannot escape even a blind man's eye seems to be my euphoric first reaction. Stoned to perfection and to slip into one of that I ask myself: If Caitlyn Jenner can, why not me? :D

    - T.T.F. Jr. (Someone who admires you from the cleanest corners of his heart. More power to you buddy!)

    1. ""Behind every good man's smile is a good evening gown." - said no one! :)"

      You just did.

      "If Caitlyn Jenner can, why not me? :D"
      Haha please to do so.
      Thank you so much. You are way too kind.


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