Southern Sway

11:51 PM

Bridging her strong fashion – marketing sensibilities into design, Shweta Puthran launched her eponymous label ‘Shweta Puthran’. The first look of the collection named ‘Southern Sway’ was revealed at the India Beach Fashion Week in Goa.
Born in a South Indian township Kundapur, she carried with her the South Indian legacy to Mumbai from over Milan and UAE having established herself as a designer, holding steadfast to her roots. Shweta believes that be it a strongly structured or a free flowing garment, it should adorn a woman like the outer layer of her skin - comfortable and yet powerful. This amalgamation of a passionate and strong personality, and Shweta’s eternal love for South India is what inspires her signature collection – Southern Sway. 
‘Southern Sway’ is Shweta’s perspective of the glory that is South India. ‘Agnikam Bhuvanam Yasya’ – the body is your world, a well-known saying from the Natyashastra is what she practices.
The exhilarating beauty of Southern India through sculptures, temple architecture, art forms and clothing sets the Southern culture a class apart.  ‘Southern Sway’ rejoices the splendor of the human body exemplified with the rich heritage of South India.
Traditional architectural science prints on the garments define the core of ‘Southern Sway’. The colours schemes used in the garments - Oxblood, Marcella, Mustard, Grey, Mauve, Nude, Taupe, Olive Green, Midnight Blue, Black - draw their inspirations from the mesmerizing mountain ranges, lush greens of the Southern region, and the sandy-shell beaches that lace South India. To achieve a resort/cruise wear look the fabrics used are Silk Habutai, Flat Chiffon, Cotton Silk, Cotton Satin, Neoprene and Scuba.

‘Southern Sway’ is coming together of traditional architectural patterns, the mesmerizing landscapes of South India and the unbinding spirit of a passionate soul.

Devyani kapoor - Chief poser and creative director of Breviloquent, Devyani lives her life in Black and white with no shade of Grey. A cat lady and a lover of all things vintage, she likes to solo travel and meet new stories and share them while downing coffee and cake.
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