GENES

8:26 PM



Back in the days when I was studying literature, it all looked too hard and theoretical. Romanticism, Enlightenment were just era's that I needed to mug up and throw up when the time came. After a decade, all that doesn't look all that hard, instead I see a part of myself still drowned in one of the era's I probably can't name at the drop of a hat.
You truly find a way with everything and it all starts to fall in place when the time arrives. An inspiration, a line or two or a favorite poet after all these years, it all comes back. For the love towards everything vintage and a knack for shooting on the go, this post was befitting. 

Celebrating creativity rather than knowledge, Romanticism; a poetic movement of the late 18th and the 19th century turned towards nature and the interior world of feeling in opposition to the mannered formalism and disciplined scientific inquiry of the Enlightenment era that preceded it.
Poets like P.B Shelly, William Wordsworth, Keats produced work that expressed spontaneous feelings. Inspired from the bygone era.
Genes is an amalgamation of poetic romanticism translated through ancient calligraphy, bygone murals combined with floral prints.

While Inai’ is a Tamil word, derived from ‘Inaippu’ which translates to ‘connection’. 
Connecting the buyer with what they buy, inspiring them to treasure and value the products they consume. Handmade is heart felt and every piece a treasure.
Reinstating both the aspects, know what you buy and know who made what you are buying. From clothes, shoes, bags or anything that you pay for, know who it goes to. Little curiosity will go a long way in changing your choices, for you don't just buy a product but you also buy their story.


Yellow, and black, and pale, and hectic red, 
Pestilence-stricken multitudes: O thou, 
Who chariotest to their dark wintry bed//
- P.B SHELLY

FEATURING

Styled and conceptualized by Devyani Kapoor






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2 comments

  1. Beautifully written, and captured with utmost grace! Haven't read something like this since long, the 'swipe up' was worth the effort and time.

    ReplyDelete
    Replies
    1. Thank you so much. My content is what I live on and knowing you found it interesting means so much. Thanks for your time :)

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