VAAYA

1:43 PM



The critique of “fast fashion” is quite clear— pile it high, sell it cheap and hang the consequences.

On the other hand, fair trade goods seem dauntingly pricey and out of reach. But have we ever tried to understand why?
A certain fast fashion label will sell goods from anywhere as low as INR 500 but what really goes behind that INR 500 spent by you?
Where as slow fashion labels are higher in their price but certainly a lot goes behind that.
Fast fashion labels produce in bulk while the slow fashion labels produce a certain number and that't it, when it's sold out a new collection replaces it. The same doesn't happen with fast fashion labels, they have the capacity to replace it with the same batch over and over.
That must seem like a happy news to you but there's a lot that isn't a very happy behind the scenes.
Ethical Fashion is Expensive – Making fashion products with unconventional and non-traditional way is expensive. Today fashion industry is structured to the fast fashion needs and making slow fashion is more expensive for the industry.

Ethical fashion encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste, while it's exactly the opposite with the fast fashion where you'd never know who made your clothes and where and how does the money paid by you goes.
Ethical fashion cannot omit 'fashion' from it. It minimizes the environmental impact of fashion supply chain; it respects the fundamental human rights regardless of legal system in a geographic location; it  provides a good product with quality service and transparent information and it benefits the communities involved.

Who makes the clothing we wear and in what conditions?
Nearly five years following the Rana Plaza tragedy, dozens of slow fashion brands have emerged dedicated to ethical and sustainable practices. Asking #WhoMadeMyClothes is being answered!

And that brings me to today’s feature Vaaya the brain child of a very dedicated woman  Mrs Lata Chaman, now being taken forward by the Gen-X. You exactly know the source of the fabric, the makers, the sellers. Everything is absolutely transparent and made to the comfort and satisfaction of the consumer with a size chart that is not the conventional one.
Apart from aesthetic appeal, Vaaya maintains a focus on artisans, minute and detailing and end to end comfort.

Number of global movements have been initiated to change perception and create awareness. Still a lot needs to be done and every stakeholder in the business be it Fashion retailers, customers, brands, bloggers need to come together to take this forward.

FEATURING

Jewelry by Culture Signature

Styled and conceptualized by Devyani Kapoor


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2 comments

  1. Really good and much needed article , cause the only thing which people gather from ethical or sustainable Fashion is - it's expensive . Not the effort each piece requires ,and how mindfully they are made.

    ReplyDelete
    Replies
    1. I agree with you. Thank you for giving it a read and sharing what you feel. Thanks for stopping by :)

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